Goodly builds and grows specialist insurance brands. We connect people with trusted insurance partners through clear digital journeys, thoughtful technology and a focus on better outcomes for everyone.
Goodly is the connective layer between people who need insurance and the companies that provide it. Four things make that work.
We create specialist brands for clearly defined insurance needs. Each brand speaks to one audience with one clear promise, so people know at once whether it is for them.
We bring the right people to each brand through search, content and paid media, and we measure everything against the outcomes our partners care about.
Our own platform runs the journeys: pricing, application, consent and hand-over. Built once, reused across brands and markets.
Every journey ends with a relevant insurance partner. We qualify demand before it reaches them, so partners spend their time on people who are ready to decide.
Three steps, one clear journey. The person gets a better choice; the partner gets a customer who has already decided.
Someone looking for insurance that fits their situation finds a brand built for exactly that, in language they understand.
Honest pricing and only the questions that matter. Consent and documentation are built into every step.
The partner meets a customer who already understands the product and has chosen it. Goodly is paid on results.
Each brand is built for one clearly defined need and one audience. Behind them sits a shared platform for acquisition, journeys and partner integration.
dinsundhedsforsikring.dk
Health insurance
A Danish brand built for three clearly defined groups, with plain language, transparent prices and a short online application. The insurance is provided by Dansk Sundhedssikring.
Goodly is built to house more than one brand. New specialist brands appear here when they go live, never before.
Have a category in mind? Talk to usWe work with insurance companies that want qualified demand without building and running acquisition themselves.
Goodly is a Danish company, and Denmark is where our brands live today. New markets appear here when they are live, not before.
Home market. Din Sundhedsforsikring is live.
The things partners, investors and people researching the company ask us first.
No. Goodly builds and runs specialist insurance brands and connects the people who use them with insurance partners. The insurance itself is always provided by a partner insurer, and each brand says so clearly.
An insurance partner pays Goodly a commission when a customer takes out a product through one of our brands. People never pay Goodly to use a brand.
No. Goodly does not sell insurance itself. If you are looking for cover, use one of our brands. Din Sundhedsforsikring offers health insurance in Denmark.
Insurance companies and specialised underwriters that want qualified demand from a clearly defined audience. The insurance partner behind Din Sundhedsforsikring is Dansk Sundhedssikring.
With a conversation about your product and the people it is for. From there we scope the category, build or adapt a brand and its journey, integrate the hand-over and grow the volume together.
Only for the purpose the customer agreed to, shared only with the partner they chose, and kept only as long as that purpose requires. Consent and documentation are built into every journey.
Goodly ApS is privately held. We are happy to talk to investors who share our view of what specialist insurance brands can become. See the investors page or write to us.
Whether you are an insurer, an investor or someone who wants to work with us, we would like to hear from you.
